Sample brief
What they do
Harvest & Howe is a UK-based brand strategy consultancy targeting mid-market B2B firms undergoing leadership transitions. Their site positions them around values alignment rather than acceleration or category dominance, which creates authority but also narrows the emotional register of the offer. The public-facing service model suggests a longer strategic engagement, though commercial detail is deliberately withheld.
Positioning statement
Inferred positioning: For leadership teams at transitional B2B companies who feel their brand no longer reflects who they are, Harvest & Howe is the consultancy that rebuilds brand from the inside out — starting with values, not visuals.
Primary claim: Brand that lasts starts with why you exist.
Secondary claims: Process-led. Senior-led. Long-term relationships.
Messaging & tone profile
Voice: Restrained, conviction-led, slightly academic. Long sentences are used deliberately. The site avoids urgency language, exclamation, and over-energised proof.
Register: Peer-to-peer. They write to leadership as an equal interlocutor rather than a vendor trying to qualify in.
Emotional register: They are selling permanence and confidence, not speed. The implied promise is that the work will still feel correct in five years.
Audience signals
Primary audience: CEOs and founders at companies between £10M–£100M, often post-acquisition or post-leadership change. The language assumes a buyer already convinced that positioning work matters.
Implicit desire: To feel proud of how the company shows up, not just to grow faster.
Competitive posture
Implicit competitor: Large consultancies and design-led brand agencies. They work hard to signal that they are neither.
The opening
They lead with philosophy, not proof. A pitch that demonstrates outcome credibility with before/after business language will feel more trustworthy to a financial stakeholder in the room.